Why is direct-to-consumer marketing through your own website the best option for most artists?

Marketing and selling directly to consumers via your own website is the best choice for most artists because you maintain total control, keep all your revenue, know who purchases your work, and can operate without leaving your house. While it’s simple in concept, it’s not easy—it typically requires years of consistent marketing with little to no sales in the first few years. However, if you stay diligent and keep marketing consistently, you can reach your revenue goals, maintain that success, and continue growing year after year. The key barrier is that it takes years of practice to get good at marketing, and you must be willing to endure the painful early period of minimal sales.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2023-07-19