What are the biggest art selling times of the year and why do artists often miss one of them?

The two biggest art selling periods are Q4 (Black Friday, Cyber Monday, and the holiday run-up to Christmas) and the summer season (Mother’s Day through August). Everyone knows about Q4, but almost no one recognizes summer as the second-biggest opportunity. The summer season represents about 3X baseline spring sales, while Q4 is 5X. Artists often miss the summer opportunity because they’re either doing shows, taking vacations, or simply not marketing consistently during nice weather when kids are home from school.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-06-02