What should I audit on my website, social media, and email to improve my marketing?

Audit these points: (1) Does your website tell a stranger they’re welcome to buy in the first three seconds? (2) Is pricing visible without an inquiry form? (3) Can visitors see the work on a wall before they buy? (4) Does your social feed have humans in it, or just art? (5) Is there a conversation happening in your email replies and DMs, or just one-way announcements? (6) When you read your last email out loud, does it sound like you or like a brand robot? Score yourself on each. Pick the lowest score and work on that first. These basics are tomorrow morning’s work, not next quarter’s—they compound in measurable ways.

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Asked by artists wanting to improve their marketing · Answered by Patrick · art-marketing-podcast · 2026-05-20