What advantages do I have once I approach six figures in annual art sales?

Once you’re approaching $100,000 in annual sales, you have significant momentum working in your favor. You have wind in your sails—an established audience, proven demand, and attention. This makes it much easier to test new initiatives and get meaningful feedback quickly. The hardest part of building an art business is going from zero to $100K. After that point, you have the traffic, audience engagement, and revenue to experiment with new products, marketing approaches, and growth strategies with much less risk and much faster feedback loops. Your business has real traction that compounds your efforts.

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Asked by an artist approaching six-figure sales · Answered by Patrick Shanahan · art-marketing-podcast · 2020-09-29