What should I do if I didn't have success during Black Friday or Cyber Monday and I'm just starting out?

You absolutely must keep going. Don’t stop marketing just because you didn’t see Black Friday or Cyber Monday success. If you’re still in the iteration phase trying to get traction, stopping will kill your progress. It’s a normal part of the journey that everyone goes through. You have multiple opportunities ahead—the rest of December, New Year’s, and Valentine’s Day starting mid-January. Quitting now means you’ll never build the momentum you need.

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Asked by a new artist discouraged by lack of early sales · Answered by Nick Friend · art-marketing-podcast · 2023-12-20