What pricing strategy works well for selling smaller reproduction versions of originals?

Offer smaller canvas reproductions at accessible price points. For example, small canvas prints (what some call ‘mini’ versions) can be priced around $125 with a cost of about $40, providing good margins while making art affordable to more buyers. These lower-priced reproductions allow people who can’t afford a $4,500 original to still own your work. The key is having a range of price points—from affordable reproductions to high-end originals—so you capture different segments of buyers.

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Asked by an artist selling both originals and prints · Answered by John Lowry · art-marketing-podcast · 2024-07-08