How do I balance business versus personal content on social media?

Don’t create a line of demarcation between business and personal — that’s one of the biggest mistakes. If your social media is only about selling art, it’s like sitting at a bar and only talking about your work when someone asks about you. People want to know where you’re from, what your hobbies are, see your family, understand your life. You are the brand. Successful artists sell themselves as much or more than their art — aim for about 80% personality and life content, 20% artwork. This helps people form genuine connections with you.

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Asked by an artist keeping business and personal separate · Answered by Patrick Shanahan / Tom Putt · art-marketing-podcast · 2025-03-05