How often should I be marketing to the leads and customers I've acquired?

You should be contacting your leads and customers consistently—ideally weekly—to keep yourself and your art top of mind. This isn’t just for a few weeks after acquisition; you need to continue throughout the year, the next year, and the year after that. Many artists make the mistake of only sending one email per year, maybe a holiday sale announcement, and by then customers don’t even remember who they are. Consistent, ongoing marketing ensures that when your audience is ready to buy, you’re the first artist they think of. This regular contact is what transforms one-time leads into lifetime customers.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2019-05-15