Why should I care about increasing my Instagram followers?

Your social media acts as the middle of your sales funnel. You drive traffic from various sources (social media, email, in-person events) into the top of your funnel. Once people enter, you need to give them a reason to stay and a place to fall in love with your work and trust you as a person and artist. Followers are warmed-up audience members who see your ongoing posts about what you do, why you do it, and who you are. When they’re warmed up through this constant conversation, they’re much more likely to engage, answer questions, and eventually buy. Random non-followers might watch one reel and leave, but followers become part of your community.

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Asked by an artist questioning follower growth · Answered by Juan · Office Hours · 2026-07-02