Is there still opportunity in newer marketing channels or are they already too crowded?

There is significant first-mover advantage when you adopt emerging marketing channels early. When a channel is new, there’s minimal noise, spam, and competition - your messages stand out because the space isn’t crowded yet. Getting in early gives you time to develop expertise and build an audience before everyone else arrives. The opportunity is like a gold rush - there’s real value in being among the first to stake your claim. While no one knows exactly how long these advantages last, being ahead of most artists and general marketers presents a tremendous opportunity.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-22