How do I think of myself as a 'retail store' even though I work from home?

You are running a retail art gallery—it just happens to be on the internet. When you go live on video, it’s like opening your doors and inviting people in. When you show your products, it’s like displaying them in your store. When you send emails and post on social, you’re driving foot traffic. Your website is your storefront, open 24/7 to a global audience. Think like a retailer: merchandise your products, help customers through the buying process, offer great service, and make it easy to buy. The only difference is geography—you’re not limited to one physical location. You can reach the whole world from your house.

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Asked by an artist unsure how to view their online business · Answered by Nick Friend · art-marketing-podcast · 2021-01-05