Why is the 24-hour warning email so important in a holiday campaign?

The 24-hour warning email reminds people that your sale is about to expire. It says, ‘You’ve got 24 hours left to lock in your biggest discount of the year.’ This is a critical step because human beings are procrastinators by nature. You’ll find that you get the most reactions and purchases from this final email. People see the deadline approaching and finally take action. If you don’t send this reminder, you miss out on a huge wave of sales that happen in those last hours.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-14