Should I offer my art at different price points, or does that compromise my integrity as an artist?

You should absolutely offer three distinct pricing tiers to capture different types of buyers. Think of it as three categories: lower-priced items like prints for entry-level buyers, mid-range pieces like giclée canvases ($150-$600), and original works at the high end. Many people who genuinely love your work simply can’t afford originals but would happily purchase at their price point. If you only offer expensive originals, you’re turning away potential customers who could become loyal collectors over time. This isn’t about compromising integrity - it’s about making smart business decisions and making your art accessible. You have to decide if you want to be a successful working artist or not.

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Asked by an artist concerned about pricing strategy · Answered by William K. Stidham and Patrick Shanahan · art-marketing-podcast · 2017-03-20