Why should I focus on social media if I don't like it or feel it's not my generation?

You need to think contrarian. It has nothing to do with whether you like social media or whether it feels natural to your generation. Think of it this way: if you were a fisherman, you’d drive your boat to where the fish are, right? Social media is where the fish are. The four most important websites in the entire world are Google, YouTube, Facebook, and Instagram—that’s where all the people are. The whole world is walking around with phones glued to their faces. That’s simply the world we live in, so that’s where you need to go to reach your potential buyers.

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Asked by an artist resistant to social media · Answered by Patrick · Art Business Webinar · 2026-08-31