How do I determine the right edition size for a limited edition print release?

Try this prompt: ‘I want to release a new [dimensions] print at a $[price] pricing tier. Assume my audience size is [number of email subscribers], my average open rate is [percentage], my conversion percentage is [estimate, like 3%], and each buyer buys one. What edition size maximizes revenue while maintaining scarcity? Show your math and give a drop schedule (teaser, early bird, public).’ This calculates the optimal edition size based on your actual audience data and provides a release schedule.

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Asked by an artist planning a limited edition release · Answered by Patrick Shanahan · art-marketing-podcast · 2025-05-30