How do I know what to post on social media and how often to send emails?

Many artists struggle because they don’t have a roadmap - they have a website and hope someone finds it, but lack a systematic approach to marketing. Rather than guessing, follow a proven framework for what to post, when to post, how to run sales, and how to structure your communications. Post consistently even when results seem invisible. For email, maintain regular contact with your list, including promotional emails for sales events. The key is having a strategic plan rather than randomly posting and hoping. Learn the frameworks for email marketing cadence, social media consistency, and sales promotion timing, then execute that plan consistently over time.

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Asked by an artist confused about marketing execution · Answered by Patrick Shanahan and Bob Gherardi · art-marketing-podcast · 2024-11-14