What are the three fundamental ways I can grow my art business?

There are three core levers for growing your business. First is acquiring more customers—getting more people through your door. Second is increasing your average order value (AOV), which means raising the dollar amount of each sale you make. Think of the classic ‘do you want fries with that?’ approach—adding items to increase the transaction value. Third is repeat business—getting existing customers to come back and purchase from you again. Whether you realize it or not, any growth effort you’re making falls into one of these three categories.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2019-06-06