For a Mother's Day sale, is it helpful to add extra text like sale details directly onto my Instagram reels, or should I just say it out loud in the video?

Do both. Say it out loud in the video and also add text overlays on the reel itself. You can include the sale announcement and discount code in both the video text and in the caption. This isn’t against community rules and ensures your message gets across even if someone watches without sound. Always include a clear call to action telling viewers what to do next—like ‘Visit my website and use code MOM26 for 20% off.’

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Asked by an artist creating promotional reels · Answered by Juan · Office Hours · 2026-04-23