What type of content should I post to get people to take action from social media?

When you want people to take action—like visiting your website, signing up for your email list, or making a purchase—use Reels and Stories, not regular posts. These formats are much more effective for driving action. Always include a clear call to action telling people exactly what to do next. Think of social media users like cows: if you don’t tell them what to do or guide them on what’s next, they’ll just keep scrolling. You must be explicit with your call to action, whether that’s ‘link in bio’ or using the link sticker feature in Stories to send them directly to your website.

---

Asked by an artist with a solo show opportunity · Answered by Juan · Office Hours · 2026-04-14