How should I structure the content for the email versus the social media ad?

The email and the social media ad should convey the same core message but in different creative ways. For example, if you’re announcing a new series, your email might show two to four example pieces with detailed information, while your Facebook ad might feature one or two different images from the same series with compelling visual presentation. The ad should complement rather than duplicate the email, giving people multiple perspectives on the same offering. Both should drive to the same destination, whether that’s your website, a specific product page, or an event RSVP page.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-04-17