Why is having a range of price points more important than offering discounts during the holidays?

Gifting season is a price-point season, not a discount season. Everyone is screaming ‘40% off’ and ‘buy one get one’ in November and December—that’s a race to the bottom you don’t want to enter. What gift buyers actually need is options at different price levels: something for a big gift, something for a stocking stuffer, something for multiple family members. That’s where your price ladder comes in: originals at the top, limited editions in the middle, prints and print-on-demand items at accessible entry points. This range lets a single buyer purchase at multiple levels (a print for themselves, coasters as gifts) and lets different buyers find what fits their budget. You’re not competing on price; you’re competing on having the right thing at the right price point for every kind of buyer.

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Asked by general teaching · Answered by Patrick (inferred) · art-marketing-podcast · 2026-07-27