When should I add low-ticket items to my business—is there a best time?

Spring is an ideal time for this kind of business audit and restructuring because energy levels are up after winter, tax refund money is hitting bank accounts (average of $3,100), and buyers are relocating and redecorating—wall space opens up seasonally. But the real urgency is this: if you don’t fix this deficit in your lineup now, spring turns to summer, summer to fall, fall to winter, and you’ll go another full year acquiring only 7-10 customers instead of 50-80. Add a low-cost item this week—not next week. Don’t wait. The sooner you start, the sooner compounding customer growth begins. Artists who wait until their 50s, 60s, or 70s to do this have missed decades of compounding customer lists. Start immediately, regardless of your age or career stage.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2026-04-06