Why did one of my Instagram reels suddenly get 10x more views than usual?

It’s often a combination of factors, and sometimes there’s no single clear answer. In many cases, the ‘hook’—the opening visual or concept—makes the difference. For instance, if you posted a reel showing your greenhouse and mentioned you built it to raise flowers for your garden, that personal, relatable hook can catch attention and drive views, especially if it connects naturally to your art (like painting flowers). The key is to recognize what worked and try to replicate it. Don’t overthink why it succeeded; instead, ask yourself how you can create similar content with different personal angles—your studio, a nature walk, your painting process—and keep testing.

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Asked by an artist surprised by a viral reel · Answered by Juan · Office Hours · 2026-08-11