What are the basic requirements for building an art business online?

The basics are straightforward: First, get your art up on a website that you own and can’t be taken away from you—this means no relying solely on marketplaces or galleries. You need to own your home base with your own URL. Second, capture email addresses from visitors. Third, actually email those people regularly. Fourth, market consistently year after year. You can be in galleries or on marketplaces too, but it can’t be binary—you must own your own platform. These basics, combined with consistent effort over time, are what move the needle.

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Asked by general teaching point · Answered by Patrick · Art Business Webinar · 2026-06-17