What are some practical ways to increase average order value beyond multi-panel art?

There are several creative approaches: offer calendars or greeting cards as add-ons at checkout; bundle a series of prints together at one price; suggest complementary pieces to customers who just made a purchase; after someone orders, send them a thank-you email with a time-limited discount code (like 40% off, expires in one week) to encourage a second purchase. You can even automate these follow-up emails. The goal is to get customers who were going to spend $100 to spend $150 through strategic product offerings and timing.

---

Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-05-11