What should I do if I keep losing followers on Instagram—is it something I'm doing wrong?

It’s not you, it’s Instagram. The platform is constantly removing fake accounts, bot accounts, and inactive accounts, so follower drops are normal and happen to many artists. Don’t take it personally. Focus on creating authentic content and growing genuine engagement rather than worrying about fluctuating follower counts. This is a common experience—about 70% of artists face the same issue. Keep going and don’t let it discourage you.

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Asked by an artist frustrated by losing Instagram followers · Answered by Juan · Office Hours · 2026-04-21