Why is it important to be close to my customers when I'm just starting out?

Being small gives you the ability to build deep relationships with your audience. When you do things that require extra time and effort per person—things that genuinely wow them—you create the momentum you need. These relationships are hard to quantify but make an incredible impact. The personal connections you build early become the foundation of your business and generate word-of-mouth growth. Your small size isn’t a disadvantage; it’s an opportunity to provide a level of service and attention that larger operations simply can’t match.

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Asked by an artist questioning their small size · Answered by Patrick Shanahan · art-marketing-podcast · 2018-02-14