What if I've been successful selling through galleries and art shows but haven't sold much online?

If you’ve been selling successfully offline—whether through galleries, art shows, or other indirect channels—but haven’t sold much online, understand that you’re essentially starting from scratch with online sales. Even if you were selling $100,000-$300,000 per year through galleries, when you switch to running your business online, you need to get traction first in this new channel. What you do have is powerful validation that you have a real business opportunity. But you can’t skip steps—you can’t just jump in and buy ads expecting immediate online sales. You still need to build that initial $5,000-$10,000 in online sales and establish your marketing system. The good news is that with your proven track record, you have ‘rocket fuel’—once you start executing proper online marketing, you should have no problem growing because you already know your work sells.

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Asked by an artist transitioning from offline to online sales · Answered by Nick · art-marketing-podcast · 2020-08-13