What should my welcome email sequence look like after someone signs up for my newsletter?
Your initial welcome email should include: a warm thank you, a brief introduction of who you are and what you do, the discount or gift you promised, and clear instructions on where to redeem it (your website). Don’t be shy about selling in this first email—they signed up knowing you’re an artist with an online store. Consider adding more about your background and story. Then send a reminder email the next day or within a couple days saying ‘remember you still have this discount’ and provide specific suggestions—show your top 3 favorites or best sellers rather than just linking to your entire gallery. This narrows options and helps them envision using the offer. After that, let your regular newsletter flow take over, but ensure you’re sending 2-3 emails per week and mixing sales with personal ‘romance marketing’—your stories, journeys, and news—so people don’t tune out from constant selling.
Asked by an artist looking to improve email conversions · Answered by Indra · Office Hours · 2026-06-25