Even if I'm just getting started with limited reach, can I still have success in Q4?

Yes. Even if you’re just starting out and don’t have a large following or email list yet, you should still put maximum effort into Q4. Maybe you only have one small ‘field planted’ instead of the full ‘six acres’ you’re planning for the future. That’s okay - do the best you can with what you have right now. The market conditions are creating a banner opportunity, so give it everything you’ve got. Your probability of success is higher than previous years simply because all the demand has moved online. Whatever opportunity you have access to, it’s bigger than it was in 2019, 2018, or 2017, so the return on your time and effort will be heightened.

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Asked by an artist just starting out online · Answered by Patrick Shanahan · art-marketing-podcast · 2020-10-01