Should I sell individual images from my coffee table book separately as prints?

Yes, you should sell the images as open edition prints on your website. This creates opportunities for bundling—you can offer packages with one image from the book printed on a metal or other media alongside the book itself, so customers can display them together. However, focus on selling the coffee table book first. Once you’ve sold around 100 copies and have real customer feedback, send an email or marketing message asking book owners if they’d be interested in buying prints of images from the book to display alongside it. Let demand guide your product decisions rather than creating products upfront without validation.

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Asked by a bird photographer creating a coffee table book · Answered by Juan · Office Hours · 2026-04-09