What's the relationship between creating art and marketing it?

It’s a two-stage game, and both stages matter equally. First is the creation stage, then there’s everything else — which primarily consists of promotion. Marketing is as important as the creation and always will be (it always has been, they just don’t tell you that). You cannot create art successfully in a vacuum, disconnected from society and the market. You need to understand your audience, get feedback, and let that inform your creative direction. Start thinking about promotion before you even create the piece — consider how you’ll market it before you pick up the brush or camera. This intentional approach to both creation and promotion puts you ahead of 99% of artists.

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Asked by synthesized from teaching · Answered by Patrick Shanahan and Nick Napoletano · art-marketing-podcast · 2021-04-27