What are the main ways artists can get attention for their work today?

The primary sources of attention in today’s landscape are social media platforms like Facebook, Instagram, YouTube, Twitter, Pinterest, and Snapchat—both through organic posting and building followings, and through paid advertising. However, digital isn’t the only way. For example, some artists have built successful businesses by doing art shows across the country with a van, a booth, and years of commitment. You might have unique advantages or methods specific to your situation. The key is understanding that you need to get attention somehow, and for most artists, that means going where potential buyers are spending their time—which today is largely on social media platforms.

---

Asked by general artist audience · Answered by Patrick Shanahan · art-marketing-podcast · 2019-05-23