How should I think about competition with so many other artists out there?

The reality is that the vast majority of artists are not focusing on distribution and marketing — they’re not prioritizing promotion. If you simply focus seriously on the marketing side and commit to it long-term, you’re already ahead of 99% of other artists who are starving because they’re only focused on their craft. Everyone has a camera, everyone can create, but almost nobody is playing the marketing game correctly. This means competition is actually much less fierce than it appears, because most artists aren’t even competing on the dimension that actually matters for business success.

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Asked by synthesized from teaching · Answered by Nick Napoletano · art-marketing-podcast · 2021-04-27