Why is Instagram the most important platform for artists right now?

Instagram remains the most important social media platform for creatives because it’s visual by nature, which suits artwork perfectly. More importantly, it’s where most Americans spend an enormous amount of their daily time, making it the best place to capture attention. It’s also the most effective platform for generating actual sales for artists. While Instagram has limitations—like restricting certain features until you reach 10,000 followers and discouraging users from leaving the platform—it’s still where the majority of artists should be spending their marketing time and where they’ll see the best results.

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Asked by an artist choosing marketing platforms · Answered by Patrick Shanahan · art-marketing-podcast · 2025-11-14