What's the best way to structure a giveaway to build my email list and drive sales?

Structure your giveaway as a complete campaign with three phases. First, create excitement by asking people to visit a landing page on your website and enter their email to participate. Promote this heavily on social media daily, posting about the prize, celebrating new subscribers, and encouraging people to tell friends. This builds hype and your email list. Second, announce the winner when the giveaway ends. Third—and this is crucial—immediately follow up with everyone who didn’t win with a ‘one-two punch’: acknowledge that losing feels bad, then offer them a discount code (like 20% off) so they can still purchase the item they wanted or anything else from your site. This converts the excitement you built into actual sales.

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Asked by an artist with a solo show opportunity · Answered by Juan · Office Hours · 2026-04-14