How much revenue can reproductions generate compared to selling originals?

Reproductions can significantly outpace original sales. One artist reported doing about $100,000 in originals in a year, but another $200,000 in total reproductions. A single original painting that sold for $1,500 generated close to $60,000 in reproduction sales over time. This demonstrates that while painting and selling originals is great, the real long-term revenue comes from being able to sell infinite reproductions of that one image. Once you create and scan a piece, it becomes an asset that can generate income indefinitely.

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Asked by an artist considering print sales · Answered by John Lowry · art-marketing-podcast · 2024-07-08