I just did my first live broadcast and didn't make any sales. How often should I be doing these?

Do many more - aim for 30 live broadcasts. The first one is just the beginning. Nobody saw it. You need to understand that any single marketing effort reaches only a fraction of your audience. Most people were doing something else when you went live. The key to success with live broadcasts, like all marketing, is consistency and volume. Keep doing them regularly so that you increase the chances of catching people when they’re actually available and paying attention. One broadcast is just getting started.

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Asked by an artist who just did their first live broadcast · Answered by Patrick Shanahan · art-marketing-podcast · 2020-11-03