What is the future of selling art online according to current trends?

The future is the live art show or live retail art gallery format. This combines the best of in-person and online experiences—you’re live on video showing your actual work, giving backstory, interacting with viewers in real-time, and actively selling. It’s like keeping a retail store open, but online. Artists are already seeing tremendous results: some are generating $30,000 in sales in just 15 days to two weeks using this approach. The live format lets customers see exactly what they’re buying—the texture, thickness, glossiness, every detail—which has never been possible before in online art sales. This is settled science now: if you merchandise your work properly and run live shows, you can sell significant amounts of art.

---

Asked by artists looking to understand online selling trends · Answered by Nick Friend and Patrick Shanahan · art-marketing-podcast · 2020-06-27