Can successful Facebook ads continue to perform over long periods of time?

Yes, when you create a really good-performing ad with strong social proof, you can sometimes run that same ad for months and even years. Some ads continue to perform effectively over extended periods, remaining live and generating results. This makes the upfront investment in building social proof even more valuable, as you can leverage that single well-performing ad unit for an extended time showing it to both cold and warm traffic.

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Asked by an artist planning long-term advertising · Answered by Patrick Shanahan · art-marketing-podcast · 2018-11-08