Can you give me a specific example of moving email subscribers to Instagram?

Imagine you’re a photographer who just returned from a trip to Mexico. You send an email with your best photos from the trip, letting subscribers know the images are available for purchase. At the end, instead of just signing off, add a P.S.: ‘To see behind-the-scenes photos from the trip and an amazing photo of my husband with a whale shark, follow me on Instagram’ with a link to your profile. That’s it. You’ve done everything you normally would in the email, but you’ve also attempted to move some of your email subscribers to your Instagram account.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2020-01-29