Is there an inexpensive way to do direct mail marketing to capture emails in my local area?

Yes, postcards are extremely affordable and effective. Services like VistaPrint and GotPrint offer about a thousand postcards for roughly 40 cents each, so you’re looking at around $400 for a thousand pieces. Include a QR code on the postcards that links to your email capture. Rather than paying for postage, consider finding someone to hand-deliver them—for example, a young person on rollerblades could cover far more houses than someone walking, and you might pay them 10 cents per house. Target high-end neighborhoods or newly built communities where people are decorating their homes. Think strategically about where your ideal collectors live. This approach not only typically generates a return on investment through sales, but with QR codes on the postcards, you’ll likely capture numerous emails and make several sales each time you execute this strategy.

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Asked by synthesized question · Answered by Art Marketing Podcast host · art-marketing-podcast · 2026-05-29