How can I use platform algorithms to my advantage as an artist?

While platforms like Facebook and YouTube restrict organic reach, you can work with their algorithms by giving them what they want. Platforms reward content that keeps users on their site. For example, running contests on Facebook that generate lots of comments, likes, and shares keeps people engaged on the platform, and Facebook rewards you with more reach. It’s all a game—if you understand how to play it, you can win. Create content that encourages engagement and interaction on the platform itself rather than trying to immediately drive people off-site. Understanding and working with these platform preferences rather than against them is key to succeeding with organic social media marketing.

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Asked by general artist audience · Answered by Patrick Shanahan · art-marketing-podcast · 2019-05-23