What's the value of doing live broadcasts or live streaming as an artist?

Live streaming is like digital busking—you show up, start doing your thing, and immediately have attention from people walking by in the digital space. Some will watch for a moment and move on, some will stay for a few minutes, some will watch your entire session and even engage afterward. The key advantage is you’re doing the work anyway (like recording a podcast or creating art), so why not broadcast it live and get additional reach? Even with a modest audience, you can reach hundreds of additional people who might not otherwise discover you. It’s maximum ROI on your time—one activity serves multiple purposes and reaches people who might not be subscribers or regular followers.

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Asked by an artist considering live streaming · Answered by Patrick Shanahan · art-marketing-podcast · 2025-08-20