How do I select a giveaway winner and follow up with participants?

Select the winner randomly from your entries one or two days after the show ends—this gives you time to get home and organize after the event. Contact the winner to get their shipping address. Then, send an email to everyone else who entered (the non-winners) offering them a consolation discount, typically 20% off. This follow-up promotion often generates sales activity from people who were interested enough to enter but didn’t win.

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Asked by an artist new to running giveaways · Answered by Juan · Office Hours · 2026-03-31