What does a premium art-buying experience on a website look like?

A premium experience means customers can fully customize their purchase with just a couple clicks: choose their media type (canvas, metal, paper, etc.), select their size, preview different mats and frames, and see exactly what they’re getting. Include pop-up videos explaining the media options because people have questions. Use tools like a wall preview feature so buyers can see the true size and scale in a room setting, adjust wall colors to match their space, and even use augmented reality on their phone to see the art live on their actual wall. This removes all hesitation about size and fit. When you give buyers this level of confidence and clarity, you see significant increases in sales—often 20% or more just from these preview tools alone.

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Asked by general teaching to all attendees · Answered by Matthew · Art Business Webinar · 2026-07-31