What's the difference between how I should link to my website on Instagram versus Facebook in my reel captions?

On Instagram, you cannot put clickable links in reel captions, so you should simply refer people to ‘link in bio’ without typing out your full website URL. On Facebook, however, you can add a clickable link directly in the reel caption. When you’re about to post the reel on Facebook, you’ll see a space to add a caption—that’s where you can type or paste your website URL, and it will be clickable. Note that the video itself remains unclickable on both platforms; only the caption area on Facebook supports clickable links.

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Asked by a photographer learning to post video content · Answered by Indra · art-marketing-101 · 2026-08-03