What role do social media platforms play in building my art business?

Social media platforms are the distribution channels of today—they are like the CNN, NBC, and Fox News of the modern era. That’s where the eyeballs and attention are. The distribution infrastructure is already there, which means you can simply announce what you’re going to do or go live and people will be there. You don’t have to coax them to come to a physical space the way galleries do when creating events. Thanks to these platforms, you can build your own audience directly and reach international audiences. You don’t have to participate as an individual in ways you’re uncomfortable with, but understand that these platforms provide the infrastructure for reaching your potential customers.

---

Asked by an artist considering social media · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-11