What's the value of getting feedback during the creative process?

Fresh eyes can reveal what you can’t see yourself. Regularly show work-in-progress to trusted people and watch their genuine reactions. When someone says ‘that’s incredible to watch being made live’ or points out an unexpected strength, pay attention—those are signals about what resonates and where unique value lives. Feedback isn’t about changing your vision to please everyone; it’s about discovering which aspects of your work create the strongest impact so you can double down on those elements. Be open to unexpected insights that can pivot your entire approach or reveal new opportunities you hadn’t considered.

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Asked by an artist developing their practice · Answered by Craig Black · art-marketing-podcast · 2025-02-25