For an upcoming gallery event, should I change the QR code on my business cards to go directly to a subscription landing page instead of my homepage?

Yes, that’s a smart move. When someone scans a QR code from a business card, they often get distracted shortly after—a phone call, a family interruption, anything. If the QR code takes them to your homepage, they might browse briefly and then forget about you. But if it takes them to a landing page that says ‘Thank you for visiting me at [gallery name]. Subscribe here to stay updated,’ and all they have to do is enter their email, you capture them immediately. Even if they get distracted right after subscribing, you now have their email and can follow up. This increases the likelihood they’ll stay engaged with your work.

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Asked by an artist preparing for a gallery event · Answered by Juan · Office Hours · 2026-04-23